If you don’t have a digital presence, you need to get one, and don’t delay.
Are you the type of business owner that says you don’t need a website, or Facebook, or other time wasters, but still occasionally browse the internet?
If yes, it’s time to wake up, because the digital world isn’t going away. If you’re not convinced, a look at some of the statistics available suggest that the internet hype is very believable.
Businesses that make full use of the internet with high digital engagement, enjoy better business outcomes and often produce a 20% increase in annual revenue.
Such businesses also have better growth prospects, diversified sources of revenue and a larger number of customers.
Businesses that have neglected the digital world can still incorporate a digital presence cost effectively by creating a simple, informative website for customers, which can increase overall business performance.
Often such businesses will prioritise survival instead of growth and view the internet as unnecessary, dismissing a website or presence. Increasing digital engagement can increase the efficiency of business operations, providing small business people more free time.
Low digital engagement rules out any type of social media marketing – which is perhaps one of the most cost effective types of digital marketing.
Plus social media also provides a business with the potential to engage and interact with the public.
Simply said: Customers are online, which means you need to be too.
With approximately one in four people making at least one online purchase a week, and the average smartphone user picking up their phone 1,500 times a week, there are numerous reasons why being online is not only important – but a must when it comes to connecting with consumers.
The reality is consumers turn to the internet to discover what to do, where to go, who to buy things from and more.
Everything considered, shopping online isn’t the only reason why people go online. Being online leverages multiple options for a small business to gain visibility among consumers and it’s competitors.