Marketing a business online requires more than just a website today. How does a business attract the right customer and keep them engaged?
Marketing is about engagement – providing a two-way conversation between the business, customers and prospective customers.
It’s not necessary to saturate social media pages or website with announcements, offers, or comments repeatedly every day – it’s more important to select the appropriate moment to post relevant and interesting content.
The primary goal is to create a long lasting identity and relationship between customers and the business brand, not only the products.
Digital engagement doesn’t require a lot of time, but it’s definitely one of the most cost-effective ways to market products or services.
It’s not enough to have just a website or use a business email address. It requires much more than this! Digital engagement is all about using online strategies and techniques to market a business, engaging customers and achieving business goals.
The problem today is that too many businesses and brands get it completely wrong when attempting to engage customers online. There are numerous options available to engage people, but it must be done wisely.
Many small business owners continue to focus on creating a website, only to fail terribly when delivering a good user experience via mobile devices. A critical mistake to make! Especially with the majority of digital eyes visiting websites via mobile devices, a brand and business will suffer terribly if not delivering a mobile-friendly experience.
Regardless of what is asked of customers, providing information, product promotion, subscriptions, visitors should immediately see and understand what is required of them. For best results, keep it simple!
By providing the user with an excellent experience a website becomes a magnet for targeted clients. As a result, an increase in sales.
A business must always work to attract targeted users to their website in an attempt to convert those visitors into paying customers.
With internet technology and search engines constantly updating search algorithms, users change the way they interact with information online. As a result, an online marketing strategy that was working well for 12 months can very quickly return poor results overnight.