Regardless of your business or industry, if you have a bad website it’s as bad as having no website at all.
Here’s some helpful advice on how to create an effective digital presence that can attract online attention.
As soon as a customer visits your website, they make a judgement about your business and decide whether to view other pages.
This is why it’s important for owners to invest some time and money on a great site to keep visitors returning.
Simple design keeps visitors coming back
A website must be very easy to navigate. Using basic color schemes, simple graphics or photos. Simplicity is in the overall design. Most visitors don’t care for the latest tricks or animation. If anything, such things are considered annoying!
You don’t want people arriving at your website only to become disoriented, therefore, ensure the visual appeal of your website is simple and impressive to keep the audience engaged. Menus, sub-menus, readable text and presenting information in a basic / minimal way allows visitors to quickly and easily find what they’re looking for.
A business must allow for a broad demographic. Keeping it simple and uncomplicated is beneficial to visitors, yourself, and your business.
Promote yourself and your business
A website is one way of generating a reasonable amount of attention and interaction online. Which can be very cost effective if managed well.
Add social media icons (where appropriate) so that visitors can easily share your website information and content with others.
Don’t neglect your website: prepare for ongoing maintenance
Find an experienced web development team that you like and respect, because it will be a long-term relationship.
Try to avoid inexperienced developers, cheap, or free options. Such websites are easily recognizable and the poor quality will hurt your business short and long term.
Do some research and try to avoid rogue developers charging high fees. More often than not, a low quality product and service will be forthcoming at a very high cost to you.
Ideally, due to continual changes with the internet and technology, having a managed website with support included is a great alternative. This also reduces the expense of maintaining a website long term, because it’s updated regularly to accommodate your business and technology. This solution can also avoid any expensive renovations at a later date.
Generally a website has a design life-cycle of 2 to 4 years maximum, depending on the developer. At the end of this cycle a renovation will be required. However, a managed website will always be current, with regular updating and maintenance. It’s the smarter, cost effective way to have a website.
