It might feel like you just recently launched your business website, however, if you don’t update often to accommodate changing trends you could risk losing your customer base.
Many businesses neglect to update their website because it can take a lot of time, or don’t have the skills or financial resources required to do this.
Updating a website with new and fresh content will show your business is active and credible, which establishes trust with customers undecided about buying your product or service.
Here are 5 important areas where your website may need improvement, but for any business that lacks the time to do this, they should find a suitable option like the MoWebtime managed website service.
1. Update the design to current standards.
A website designed many years ago is going to look outdated, especially when compared to one designed today. Let a professional team of web experts build, write and manage your website and online presence.
2. Include important contact information.
Anyone visiting your website should be able to find your contact information effortlessly, including simple information about your services and fees. You may create an About Us page that clearly displays the goals of your business, experience, and services. It may also include other information about your team of employees and skills. For any Product or Services pages, detailed information is important, including pricing, shipping, return policies and / or warranties. A Contact Us page has become universally recognized so add a phone number, business hours, a customer support email, and it’s a great idea to include a Google Map of your location also. Such items can help to encourage new business and bring more customers.
3. Keep the content fresh.
Your website must capture a person’s interest within seconds. Keep your pages updated often with new information, photos, videos, and posts on your blog (if you have one) regularly – it may be daily, weekly or monthly – it also allows people to become familiar with your brand. Google has a goal to reward high-quality websites that provide unique content. Original and fresh content improves your website for visitors, but it can also boost your website rankings when people are searching.
4. Provide a photo gallery.
Regardless of your industry, you can express the style of your brand quickly with attractive images on a number of your pages. Providing quality photos for products, services, business events, trade shows, completed projects or happy customers posing with your products. Don’t use stock photographs! It’s very obvious that the people posing are not your staff members or customers.
5. Responsive design is a must.
Responsive design means your website is perfectly optimized for a touch interface and mobile devices, allowing it to scale to any screen size. This should be an absolute priority, because search engines like Google now give a higher ranking to any website that is optimized for mobile devices. Therefore, responsive design is a must!